PR CANADA FOUNDER

With almost 20 years of dedicated experience in the automotive industry across Western Canada, my career has been marked by consistent high-performance in various roles. Throughout this journey, my greatest asset has always been my ability to build and lead teams effectively.

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I possess an in-depth understanding of dealership operations, spanning both fixed and variable operations, as well as prime and non-prime finance departments. My passion lies in analyzing sales processes and optimizing dealer department gross and net profits, all while striving to provide innovative solutions for every customer.

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Over the past decade, I have assumed roles as a Sales Trainer and Team Leader in Sales and Finance, cementing my success in the automobile industry. It's the aspect of team building and mentoring that truly inspires me to excel further.

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In 2011, I took on the role of General operator at Public Relations Canada, a leading lead generation agency. This venture has been instrumental in driving sales for the dealerships I collaborate with, further enhancing my expertise in automotive sales.

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In 2019, I embarked on a unique journey to Anmore, British Columbia, where I had the privilege of mentoring a formidable team of finance and insurance experts. During the same year, I orchestrated a high-profile event that gained international recognition. This accomplishment led to an exclusive interview with Macleans Magazine in 2020, highlighting my expertise in social media and branding.

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Additionally, I've had the privilege of hosting prominent events, including IGNITE, Pallas Athena Woman's Fighting Championship, and Playhouse launch events. These grand affairs have featured opulent venues, stunning models, helicopters, and prestigious sponsors such as Ferrari of Alberta, Maserati of Alberta, and Red Bull.

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My passion for the automotive industry and my dedication to excellence drive me to continue making significant contributions in my field. I eagerly anticipate the opportunities and challenges that lie ahead as I strive to excel and inspire others in this dynamic industry.