A Calgary Founder Made Better Dog Dental Care Her Business
After her Jack Russell, Benny, needed a tooth pulled, Andrea Cormie created Wag & Bright: a Calgary-based, female-founded Canadian pet-care business making dental and grooming products for dogs.
August 22, 2026 · By Justin Plosz · Calgary, Alberta · Business · 6 min read read
One Dental Problem, Then a Better Question
The origin story of Wag & Bright Supply Co. is not a boardroom exercise. It starts with Benny, a Jack Russell whose dental health required a tooth extraction. For founder Andrea Cormie, that routine but unsettling experience turned into a practical question: why did finding a dog toothpaste and toothbrush that felt trustworthy, well considered, and environmentally responsible seem so difficult?
Cormie says the search exposed a gap. Many products made broad quality claims, but the information a careful pet parent would want to see — ingredients, inspection practices, and evidence behind the product — was not always easy to understand. Rather than accept that as the category standard, she and her partner built Wag & Bright in Calgary around canine oral care that could be clearer about what it is and why it exists.
That is a useful kind of Canadian business story because it begins with a real household problem. The company is not asking dog owners to care about an abstract trend. It is asking them to make the small, repeatable choices that help a dog stay comfortable and healthy over time.
A Calgary Company Built Around Transparency
Wag & Bright describes itself as a female-founded Canadian small business created by dog parents who care about health, longevity, and happy tails. Cormie’s own background in business development with testing organizations, including AGAT Laboratories and SGS Canada, shapes the company’s emphasis on inspection, certification, and transparent product information.
The distinction matters. Pet parents are often confronted with bold packaging claims and little context. Wag & Bright’s approach is to make the product story more legible: what is in it, what it is designed to do, and why the company believes it meets a higher standard. That is not a substitute for veterinary advice, and no responsible brand should present it as one. It is, however, a more useful way to build trust in an everyday category.
The business also places sustainability inside the design brief rather than treating it as an afterthought. Its product range includes reusable and lower-waste grooming tools alongside daily dental-care products — a practical fit for people trying to care for a pet without accumulating a drawer full of disposable plastic.
The Product Is the Routine, Not the Miracle
Good pet care is usually built from routines, not dramatic interventions. Wag & Bright’s lineup reflects that reality: toothpaste, toothbrushes, dental chews, and grooming tools intended to make regular care easier to keep up with. The company’s message is not that a single product solves every dental concern. It is that a simple routine deserves better tools and clearer information.
That restraint is part of what makes the company’s positioning credible. A dog with pain, bleeding, swelling, persistent bad breath, or difficulty eating needs a veterinarian, not a marketing promise. But for pet owners working to make normal brushing and grooming more consistent, a product that is designed with usability, material choices, and transparent standards in mind can make the habit easier to sustain.
For Cormie, the brand has stayed close to the original motivation. Benny and Bisou, the two dogs at the centre of the company’s official story, are more than friendly mascots. They are the reminder that the customer is not simply buying a tube or a tool. They are trying to do right by an animal that depends on them.
What Growth Looks Like for a Small Canadian Brand
The company’s recent news suggests a business preparing for a broader next phase. In August, Wag & Bright announced Patrick Lima as vice-president of sales, bringing pet-industry experience to the Calgary-founded company’s growth plans. It is a meaningful step for a small brand: scaling distribution and support without losing the reason customers noticed it in the first place.
For Calgary, the story is a familiar but important one. A founder sees an everyday problem, applies professional experience to it, and builds something specific enough to earn attention beyond the city. Wag & Bright’s opportunity is not to become just another label in a crowded aisle. It is to keep proving that a more transparent, thoughtful approach to pet care can be both commercially viable and genuinely useful.
Dog owners can find the company’s products, founder story, and care information through Wag & Bright’s official site. The company also shares updates and product education through its official Instagram account, @wagandbright.
Key takeaways
- Wag & Bright Supply Co. is a Calgary-based, female-founded Canadian pet-care business.
- Founder Andrea Cormie says the company began after her Jack Russell, Benny, needed a tooth pulled.
- The business focuses on canine dental and grooming products designed around transparency, inspection, and sustainable material choices.
- Cormie’s experience with testing organizations informs Wag & Bright’s emphasis on clearer product information and verification.
- The company announced a new vice-president of sales in August 2026 as it prepares for its next stage of growth.
- Wag & Bright’s official Instagram is @wagandbright.
Frequently asked questions
- What is Wag & Bright Supply Co.?
- Wag & Bright Supply Co. is a Calgary-based, female-founded Canadian pet-care business that makes canine dental and grooming products, including toothpaste, toothbrushes, dental chews, and reusable grooming tools.
- Who founded Wag & Bright?
- Wag & Bright was founded in Calgary by Andrea Cormie and her partner. Cormie says the company began after her dog Benny needed a tooth pulled and she found too few canine dental products that met her expectations for quality, innovation, and eco-conscious design.
- Where is Wag & Bright based?
- Wag & Bright Supply Co. is based in Calgary, Alberta, Canada.
- Does Wag & Bright replace veterinary dental care?
- No. Daily dental products can support a home-care routine, but they do not replace a veterinarian. Pet owners should contact a veterinarian for pain, swelling, bleeding, persistent bad breath, trouble eating, or other dental concerns.
- Where can I follow Wag & Bright?
- Wag & Bright shares product updates and pet-care content on Instagram at @wagandbright and through its official website, wagbright.com.
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