He Came to Edmonton with a Law Degree from Beirut, Picked Up a Pair of Scissors at Supercuts, and Watched the Lineup Never Stop. Eventually He Built Something of His Own.
Joe Hadded started his career behind a chair at a Supercuts in Edmonton. The lineup that formed for his cuts didn't shorten — it grew. He realized the only logical move was to open a studio under his own name. Jo Hair Studio in Terwillegar Towne has been a family-run institution in southwest Edmonton ever since, with 1,300+ Google reviews and a 4.6-star rating built appointment by appointment.
August 11, 2026 · By Justin Plosz · Edmonton, Alberta · Business · 6 min read read
A Law Degree and a Different Plan
Joe Hadded completed a law degree at the University of Beirut. It is worth sitting with that sentence for a moment — the years of study, the discipline, the credential, the obvious and expected trajectory it implies — because what came next was a complete departure from it.
He became a hairdresser.
This was not a fallback. It was not an accident. Hadded had the hands and instincts for the craft, the kind that come from paying close attention to how people carry themselves and what a good cut can do for the way someone feels about walking into a room. He moved to Edmonton and found work at a Supercuts.
This is where most hairdresser stories end: steady work, consistent clients, the comfortable rhythm of a walk-in franchise chair. Joe Hadded's story did not end there, because the lineup didn't let it.
The Lineup That Wouldn't Shorten
At Supercuts, the dynamic was simple and revealing: the lineup for Joe's chair was longer than the lineup for anyone else's chair. Day after day, consistently, reliably — the kind of pattern that means something real is happening and is not a coincidence or a fluke of scheduling.
Clients were choosing him specifically. They were coming back. They were telling other people. The queue that formed on a Tuesday morning was not there by accident.
For a person working within someone else's system — under a franchise brand, on a franchise's terms, building a following that technically belonged to the location and not to the person behind the chair — this created an obvious question: what happens if you put that following somewhere that is actually yours?
Hadded asked the question, thought through the answer, and opened Jo Hair Studio.
A Family Operation
Jo Hair Studio is not a solo act. It is a family business — the kind where the people who care most about the outcome are related to each other, which changes the relationship between labour and quality in a way that no franchise model can replicate.
Antoine Haddad is part of the studio, bringing the same commitment to the craft that Joe has built the salon's reputation on. The family dimension is not incidental to what Jo Hair Studio is — it is load-bearing. Clients notice the difference between a place where the owner has a personal stake in every cut and a place where the owner is an investor reviewing quarterly numbers from somewhere else.
At Jo Hair Studio, the owner is in the building. The quality of the work is his reputation. Every client who sits in the chair is someone whose opinion matters directly and personally to the person responsible for the result.
This is the operating model that produces 1,300 Google reviews averaging 4.6 stars. Not a marketing campaign. Not a loyalty program. A person who cares, who taught his family to care, who made caring the foundation of how the business works.
Terwillegar Towne and the Community Joe Built
Jo Hair Studio is located at 1725 Towne Centre Blvd NW in Edmonton's Terwillegar Towne neighbourhood — a primarily residential community in the city's southwest end, the kind of neighbourhood where people shop local by habit and return to the same businesses year after year because the relationships they have built there are worth more than marginal savings from driving somewhere cheaper.
This neighbourhood is the right context for understanding what Jo Hair Studio has become. It is not a destination salon — it is a community institution. The people who go there tend to keep going there. The referral network is dense because the people who have been coming for years know many of their neighbours and they tell them.
Building that kind of reputation takes time and consistency. It takes being there, reliably, getting better at the work, remembering what people like, and treating each appointment as something that matters. Joe Hadded has been doing exactly that, in the same building, with his family, for years.
The 1,300 Google reviews are a record of that accumulation — one satisfied client at a time, adding a sentence or two to a document that now reads as a portrait of a business that does what it says it will do.
What to Know Before You Go
Jo Hair Studio opens at 10 a.m. The studio is at 1725 Towne Centre Blvd NW in Edmonton — in the Terwillegar Towne Centre, accessible and well-positioned for the southwest neighbourhoods that make up the bulk of the client base.
To book or inquire, call (780) 434-9997. The team can discuss services, scheduling, and what to expect from your first visit.
If you have been going to a chain franchise because you have not found someone you trust with your hair, Jo Hair Studio is a reasonable place to test the alternative. The premise is simple: a person who trained seriously at the craft, who has been doing it in Edmonton long enough to know what most of its residents prefer, who built a business because clients kept asking him to, and who now runs it with family members who share his standards.
For the Terwillegar and wider southwest Edmonton community, this kind of establishment is not replaceable once you find it. Joe Hadded understood that from the beginning — which is why he built it.
Key takeaways
- Jo Hair Studio was founded by Joe Hadded, who completed a law degree at the University of Beirut before becoming a hairdresser and starting his Edmonton career at a Supercuts franchise.
- The consistent demand for Joe's chair at Supercuts — with lineups reliably longer than for any other stylist — was the direct motivation for opening his own studio.
- Jo Hair Studio is a family-run business at 1725 Towne Centre Blvd NW in Terwillegar Towne, Edmonton, with Antoine Haddad also part of the team.
- The salon holds a 4.6-star Google rating based on over 1,300 reviews — a volume and average that reflects years of consistent client satisfaction and word-of-mouth referrals in a southwest Edmonton neighbourhood.
- The studio opens at 10 a.m. and can be reached at (780) 434-9997. It is accessible to the Terwillegar, Windermere, and broader southwest Edmonton communities.
- Jo Hair Studio operates on the premise that a person who built a following by consistently doing excellent work, under his own name, with family, in a neighbourhood he knows — is a different kind of business than a franchise, and the 1,300 reviews reflect exactly that difference.
Frequently asked questions
- Where is Jo Hair Studio located in Edmonton?
- Jo Hair Studio is located at 1725 Towne Centre Blvd NW in Edmonton's Terwillegar Towne neighbourhood, in the southwest of the city. The studio is in the Terwillegar Towne Centre and opens at 10 a.m. You can reach them by phone at (780) 434-9997.
- Who owns Jo Hair Studio in Edmonton?
- Jo Hair Studio was founded and is operated by Joe Hadded, who trained as a hairdresser after completing a law degree at the University of Beirut. He began his Edmonton career at a Supercuts franchise, where the consistent demand for his chair led him to open his own studio. The business is family-run, with Antoine Haddad also part of the team.
- How is Jo Hair Studio rated?
- Jo Hair Studio holds a 4.6-star rating on Google based on over 1,300 reviews — a significant volume that reflects years of consistent client satisfaction in a neighbourhood salon context. The rating is built on repeat visits, word-of-mouth referrals, and the kind of client loyalty that accumulates when clients trust the person cutting their hair.
- What services does Jo Hair Studio offer?
- Jo Hair Studio is a full-service hair salon offering cuts for all hair types. The studio's reputation is built primarily on precision cuts and strong client relationships. For specific services, pricing, and availability, contact the studio directly at (780) 434-9997.
- Why did Joe Hadded leave Supercuts to open his own studio?
- At Supercuts, the lineup for Joe's chair was consistently longer than for any other stylist — a clear signal that clients were seeking him out specifically and returning by choice. Rather than continuing to build a following within a franchise system he did not own, he opened Jo Hair Studio under his own name, creating a business where his reputation and his clients' loyalty belonged to him directly.
- Is Jo Hair Studio good for families and regular neighbourhood clients?
- Yes. Jo Hair Studio is positioned in the Terwillegar Towne neighbourhood as a community institution rather than a destination salon. It operates on a model of personal relationships, consistency, and repeat clients — the kind of place where clients who have been going for years refer their neighbours and family members. The family-run ownership structure reinforces this: the people in the studio have a personal stake in every client's experience.
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