Crave Carries Family Recipes from High River to Calgary
FOR IMMEDIATE RELEASE — A Calgary bakery story rooted in family recipes continues to make room for celebrations, neighbourhood rituals and community partnerships.
September 6, 2026 · By Justin Plosz · Calgary, Alberta · Business · 5 min read read
FOR IMMEDIATE RELEASE — Calgary, Alberta — September 6, 2026
A birthday cake can be a centrepiece, but a bakery’s real work often happens in the smaller moments: a box brought home after school, a treat shared at an office, a familiar order waiting for a friend. Crave Cookies and Cupcakes has built its Calgary story around that sense of welcome.
Founders Carolyne McIntyre Jackson and Jodi Willoughby were raised on a family farm near High River, where they learned from their mother, grandmothers and aunts. Crave says the first Kensington bakery opened in 2004 with their grandmother’s chocolate cake recipe and their mother’s buttercream at its heart.
That origin gives the business a distinctly local warmth. It is a story about taking lessons learned around a family kitchen and sharing them with a growing city.
Made for the Moments People Remember
Crave describes its baking as from-scratch, hand-measured and hand-decorated. Those are company claims, and they point to an approach that values the human details behind a polished counter display.
The result is not only about dessert. A cupcake, cookie or cake often arrives at a moment someone has chosen to make more thoughtful. That modest act of care is why neighbourhood bakeries can become part of a city’s shared calendar.
For Calgarians, supporting a local bakery means keeping those everyday rituals close to home.
A Calgary Home with Prairie Reach
Today, Crave lists its Hillhurst & CeCe’s Coffee location at 112 18a St. NW in Calgary. Its website also identifies locations in Calgary, Edmonton and Saskatoon, alongside café concepts.
Growth need not erase the character of an original neighbourhood idea. A business can serve more people while still returning to the recipe, relationships and hospitality that first earned its place.
Visitors should check the official locations page for current hours, offerings and location details before planning a stop.
Partnership Is Part of the Recipe
Crave says it partners with businesses and non-profits, extending its hospitality beyond the bakery case. Those collaborations are a practical reminder that local commerce works best when it makes room for the wider community.
There is something encouraging about a company that understands a celebration can be personal and collective at once. A treat can help mark a milestone while a partnership helps strengthen the organizations doing steady work nearby.
To see the colour and craft behind the counter, readers can follow Crave’s official Instagram, where the bakery shares its visual work and current creations.
Key takeaways
- Crave was founded by Carolyne McIntyre Jackson and Jodi Willoughby.
- The company says its first Kensington bakery opened in 2004.
- Family recipes, including grandmother’s chocolate cake and mother’s buttercream, inform its origin story.
- Crave lists locations in Calgary, Edmonton and Saskatoon as well as café concepts.
- The company says it works with business and non-profit partners.
Frequently asked questions
- Who founded Crave Cookies and Cupcakes?
- Crave identifies Carolyne McIntyre Jackson and Jodi Willoughby as its founders.
- When did Crave open its first bakery?
- Crave says its first Kensington bakery opened in 2004.
- Where is Crave’s Hillhurst & CeCe’s Coffee location?
- Crave lists the location at 112 18a St. NW, Calgary. Confirm current details with the business before visiting.
- How can I contact Crave Cookies and Cupcakes?
- Contact Crave through its official website, orders@cravecupcakes.ca, or 403-270-2728.
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